Guangzhou Yili held the first digital printing salon symposium in South China at Panyu Xiangcai Textile Digital Printing Art Exhibition Center, sharing experience on the theme of "how to seize opportunities in complex economic situations and successfully break through". The completion of the exhibition center is the first step for Yili Electronics to display and explore professional solutions in the field of textile digital printing. As a leading textile digital printing solution service provider in the domestic industry, Yili Electronics has always been responsible for leading the digital inkjet industry. This printing art exhibition hall will be an open offline cooperation and exchange platform for a long time,
How can enterprises break out of the panic of orders in the peak season?
Jiang from Shencai Digital Printing shared his story with us. He has been engaged in the printing industry for nearly 40 years and has been closely following the development of the textile industry. "I watched the textile industry move forward step by step from the original traditional printing to the current digital printing. The digital printing machine has grown from the initial few nozzles to the current 15 or even 30 nozzles. During this period, we can see that its equipment, technology and printing speed are constantly ushering in a qualitative leap. However, the epidemic situation that has lasted for three years has greatly impacted the overall economic environment, and we can see that printing plants are generally facing With the problem of few orders, how to survive and get out of the predicament has become the top priority for many printing companies. " He said
Practice your internal skills to break through, and the enterprise will make great efforts to innovate!
As for the problem of "few orders", President Cao of Yili has deep feelings. He said that he is not only the organizer of the salon, but also the operator of the enterprise. He is also facing the problem of "few orders" faced by the printing factory. He believes that this economic problem is not a problem faced by a single industry. From the perspective of the entire international economy, most industries are facing this problem.
Although the epidemic situation has brought great impact and challenges to the business operation to a certain extent, it has not affected his confidence and determination to innovate. "The establishment of Xiangcai Textile Digital Printing Art Exhibition Center in Guangzhou can help us solve the current difficulties to a certain extent. We can provide a communication platform for the industry, discuss the development direction of the industry with users, and also provide customers with better printing solutions."
Only by constantly practicing internal skills, actively innovating and serving with heart, can we break through quickly when the market is improving. "At present, we should not only strictly control costs, increase income and reduce expenditure, but also cultivate more talents while ensuring product quality and service, and constantly innovate technology and equipment. This is the principle that we have been practicing now and will continue to practice in the future. After all, as an enterprise operator, running a company is not a matter of two days a day or a year or two. Regardless of whether the environment is good or bad, we should actively prepare for the future 。” Mr. Cao said.
The "price war" started, and the printing factory started to lose money!
After three years of the epidemic, the market has become more and more cold, and many manufacturers have chosen to seize the market by reducing prices. In order to survive, he would not hesitate to rob the order of the 1000th self loss; President Wan of Lianyi said: "Now, not only are there few orders, but also the profits are very low. Many printing plants have fought a 'price war' to grab orders, resulting in less and less profits. Most printing plants are tightening their pockets at this stage, waiting for the first half of next year. If they get better, many difficulties will be solved."
Mr. Li from Puning Printing Factory also said that it was a helpless move to fight "price war"
Many industries have gone from the previous hot market to chaos and disorder, and the chaos of the industry also represents a great opportunity. Although the form is not optimistic, it still needs to be confident!
In this unique salon discussion on printing industry, epidemic situation, few orders and how to break the situation are the most topics. Indeed, with the ups and downs of the epidemic for nearly three years and the ever-changing international situation, all walks of life have been greatly affected. Under the current impact of such uncertain factors, we can only strengthen our confidence in development, find our position in the industrial chain and seize more opportunities!
As President Cao said, "The epidemic is not terrible, but the terrible thing is the mentality of the epidemic." The current industry situation is not very optimistic, but the textile and clothing industry is a huge industry in the world, China is also a huge market, and the supply chain is irreplaceable in the world. Therefore, we must be firm in confidence, hold an optimistic attitude, and constantly practice internal skills and do a good job of service to successfully break through.
At present, the printing process is mainly divided into two parts: traditional printing and digital printing, while the digital printing is divided into heat transfer printing and direct injection printing; In the past, the heat transfer printing market was very large, and in recent years, it has doubled year by year. However, the competition for transfer paper printing is also extremely fierce. The total number of foreign orders made in the past is large; Everyone makes his or her own profit. Now there is almost no order in the foreign market, which leads to the situation that there are too many people in the industry and there is not enough food. It is inevitable that the price war will hurt each other. In fact, the transfer paper market is in a state of overcapacity at home. When the international situation is not good, big countries will be very sad;
Another process is direct injection printing. At present, due to its high cost, high profit and high starting threshold, domestic competitors are much less, but the demand is still growing year by year. Even in the face of the interference of the epidemic, domestic orders still make each direct injection manufacturer tend to be full production; Therefore, Xiao Bian thinks that the direct injection market is promising in the future!! 
